Direct marketing is a highly effective

Direct marketing, in its more traditional form, refers to a marketing method that involves sending out letters of a promotional nature to a targeted and carefully selected audience group. In more recent years it has become known colloquially as junk mail. That is mainly because of an increase in untargeted direct mail, meaning that campaigns [...]

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On July 25th, 2011, posted in: Marketing by jason

Customer info

A note to our customers. It has come to our attention that a company trading as ‘NE Leaflet Distribution’ has recently begun operating in the region. We would like to advise you that we as a company, ‘Leaflet Distribution NE’ have no association, affiliation or relationship whatsoever with this company.

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On July 13th, 2011, posted in: Leaflet Distributor by jason

Understanding Mailshots

Mailshots are bulk mailings, usually of a promotional nature, made by companies that profit from the process. They often mail out tens of thousands of letters at one time to a list of possible customers. The letters themselves are a kind of sales page. They contain an offer that is made in the most persuasive [...]

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On July 11th, 2011, posted in: Mailshot Marketing by jason

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