Direct Marketing

Direct marketing has a long and interesting history. The Code of Hammurabi, part of ancient Babylonian law from 2000 BC, makes mention of how the “pedlar” should conduct himself, and also that he should be properly compensated for what he sells. Direct marketing has come a long way since then. Today it refers as much [...]

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On September 26th, 2011, posted in: Marketing by jason

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Mistakes to Avoid with Door-to-Door Mailing

Door-to-door mailing is a very effective marketing method, and it is sure to remain so for a long time to come. However, you will only get good results with this technique if you manage to avoid some of the common pitfalls. Here are a few to look out for. Door-to-door mailing, when carried out correctly, [...]

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On September 12th, 2011, posted in: Door to Door Marketing by jason

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