4 Lessons to Know About Brochure Distribution to Achieve More from Your Deliveries

Brochure distribution is a highly effective form of marketing when carried out properly. However, there are a few things that you should know about it if you want to get more out of your deliveries. Here are some of the most important.

Brochure distribution can be a very effective marketing technique if you go about it in the right way. However, some companies fail to get it right by making a few simple mistakes.

Here are some of the things to remember when you start your own brochure distribution campaign to get the most out of your deliveries and achieve the highest return on investment.

1. The Cover is the Most Important Part

The first thing to remember when starting your brochure distribution campaign is that you have to get the cover right. If you get this part wrong then the rest of the campaign will not be as successful.

First impressions count, and you have to make sure that your cover is clear in its message. It should contain a benefit for the reader to entice them not just to pick it up but to read it through.

If your cover does not appeal to the reader then they are less likely to read it, and therefore less likely to act on the information within.

2. Always Make Your Contact Details Clear

Too many companies make the mistake of hiding away the contact details and the call to action so that fewer people can find them with ease.

You want people to contact you or to take some other form of specific action when they read your brochure, and you should not make them work to find out how to do so.

3. Send it On Its Own

A brochure delivered on its own rather than with other marketing literature from other companies is more likely to get noticed.

This may cost more, but the extra expense could well be worth it if it ends up leading to more sales.

However, if you are unsure then why not test it? Send half of your brochures out alone and half with other marketing materials and see how they both perform.

4. Create a Quality Product

With a brochure, the idea is to create something that people will want to sit down and read rather than discarding straight away.

For that reason it makes sense to create something which is of a high quality, something that people will not mind having in their living rooms.

Make it glossy, full colour with attractive images and font, and you may find that more people read your brochure and then carry out the action you want them to.

Get More from Your Brochure Distribution

Distributing brochures directly to addresses can be a very effective way to win new customers, and that is why it is such a popular marketing strategy. However, just remember these few simple lessons and you should be able to get more from your brochure delivery campaigns in the future.

On April 3rd, 2012, posted in: Brochure Distribution by jason

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