Understanding Mailshots

Mailshots are bulk mailings, usually of a promotional nature, made by companies that profit from the process. They often mail out tens of thousands of letters at one time to a list of possible customers. The letters themselves are a kind of sales page. They contain an offer that is made in the most persuasive [...]

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On July 11th, 2011, posted in: Mailshot Marketing by jason

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Planning and Organising Mailshots

Mailshots can best be described as a form of mass advertising that involves sending many letters, usually many tens of thousands, through the mail postal service to potential prospects for the promotion of a product or service. A mailshot can be described as warm or cold. The difference is whether the person receiving the promotional [...]

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