Mistakes to Avoid with Door-to-Door Mailing

Door-to-door mailing is a very effective marketing method, and it is sure to remain so for a long time to come. However, you will only get good results with this technique if you manage to avoid some of the common pitfalls. Here are a few to look out for.

Door-to-door mailing, when carried out correctly, is one of the most successful types of marketing techniques available. Utilised by both small and large businesses alike, it can have a huge effect on the success of a business. However, all too often common mistakes get in the way of it being as effective as it should be. Here are a few of the main ones to avoid.

Failing to Make Your Message Clear Enough

This is a real problem and usually affects those new to door-to-door mailing. Often a business will go to the effort of creating a marketing campaign and then when it is sent out the flyer or leaflet will fail to get the point across effectively.

This is often because the marketing focuses too little on benefits. Leaflet distribution and flyer delivery rely upon clearly presenting the benefits of a product or service in a way that will get people to act, and if this is not carried out successfully then your leaflets may end up only attracting a cursory glance.

Sending Out Leaflets with Too Many other Marketing Materials

Leaflets can be sent out individually or along with other companies’ marketing literature when you start up a door-to-door mailing campaign. Sending your leaflets out with others is cheaper, but you really have to ask whether the savings are worth it.

Individual leaflet distribution is much better for getting your products noticed, and you stand a better chance that your leaflets will be viewed by more people. For this reason it is often worth the extra costs involved.

Forgetting the Most Important Details

Telephone numbers, addresses, email addresses – these are the things that you cannot forget to include on your leaflets when carrying out a door-to-door mailing campaign. If you forget these, make them difficult to find or get the details wrong then you can expect a far lower response rate.

Giving Up Too Soon

Door-to-door mailing works best when carried out over a period of time. This is because you need to continue to ‘touch’ customers many times before they might actually get around to calling you. Don’t just send out one round of leaflets and then give up, and instead make door-to-door mailing a regular part of your marketing programme.

Get Your Door-to-Door Mailing Right

Don’t make these simple mistakes when you start to carry out a door-to-door mailing campaign. They are very easy to make, but they will hurt you and lead to lower response rates. Door-to-door mailing is a very effective marketing technique, but you can waste money and time by making these mistakes. Get your technique right and your marketing campaign will be a lot more successful.

On September 12th, 2011, posted in: Door to Door Marketing by jason


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