Two Highly Effective Types of Door-to-Door Mailing for Businesses

In an age of internet marketing, door-to-door mailing still packs a punch and remains the primary marketing technique for many businesses all over the country. But what are your options when it comes to this marketing technique? This article looks at the two main types of door-to-door mailing: leaflets and brochures.

Door-to-door mailing is still one of the most effective forms of marketing, and businesses across the country continue to take advantage of all the benefits it provides. There are a number of options when it comes to this marketing method, but the most popular two are leaflets and brochures. Here’s an overview of these two different types of marketing tools to help you get more from your own door-to-door mailing.

Leaflet Distribution

Leaflet distribution is one of the most popular forms of door-to-door mailing. Leaflets are cheap to produce because people do not expect them to be glossy and particularly attractive, and for this reason they are an excellent form of mass marketing.

Leaflets are a great way to get your business and services noticed. People will not generally sit down to read a leaflet, but will instead scan over it, pick out a few of the most important details and hopefully act on it. Even if they don’t act on the leaflet immediately, because it is such a cost-effective technique you can send out a number of leaflets over a long period of time so that when your targets do have a need for your service they will think of you straight away.

Brochure Distribution

Brochures are normally more expensive to produce than leaflets because they generally contain more information. They are often printed on better quality paper, and make better use of colours and attractive images.

The idea of a brochure is to provide a lot of information about your business in an attractive format. People are far more likely to sit down with a glossy brochure to read it slowly and take in all the information, and for that reason they are usually quality products that are enjoyable to hold and read.

Brochures are often sent out to ‘warm’ targets who have already shown an interest in your services, but not always. Overall, they are more involving than leaflets and go into more detail about your products and services, although they still have the same aim of getting people to act on what they read.

Take Advantage of Door-to-Door Mailing

Both leaflets and brochures can be put to use in a successful door-to-door mailing campaign in different ways. However, despite their differences, they should both make use of design and content to present the benefits of your services and get people to act upon what they read. Speak to a design and distribution firm to find out more about the options when it comes to your own door-to-door mailing campaign.

On June 7th, 2011, posted in: Door to Door Marketing by jason
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