3 Key Advantages Leaflet Distribution Has Over Email Marketing

Email newsletters have long been a favoured technique of marketing departments in businesses across the world. Free to send to millions of targets in a single click and easy to track, emails will remain a popular marketing strategy for a long time to come.

However, despite being a more traditional form of communication, leaflets actually have a number of benefits over emails that should not be dismissed. Here are three key benefits of leaflet distribution that could make it a good option for your business.

1. Recipients Find Ignoring Leaflets Harder

Emails are very easy to ignore, and that is one of the big problems with this marketing technique. Many people automatically ignore emails that are not from someone they know, and we receive so many emails that it is too easy to send anything that does not provide an immediate interest to the trash. Some emails go straight to the junk folder and don’t even see the light of day.

Leaflets, however, are not so easy to ignore. Send your leaflet out on a solo drop and it will not have any other competition. People have to physically pick up the leaflet, forcing them to take notice, and over time this can increase brand awareness significantly.

2. Targets Do Not Need to Sign Up to Receive Your Leaflets

Unsolicited marketing emails are known as SPAM, which everyone hates. It fills up our inboxes and prevents us from getting access to the emails we actually want. To avoid sending SPAM to your targets, you need to get the express permission from them first, otherwise you could get into a lot of trouble.

With leaflet distribution, this is not an issue. People can always choose not to receive marketing communications by post, but many people do not mind receiving leaflets and brochures because the information they get can prove very useful. This means you can send leaflets out to people and make them aware of your services without needing their express permission.

3. Leaflets Can Have Greater Visual Impact

You are fairly limited in the design options when it comes to emails. Many email clients automatically remove images until the user provides their express permission, and this means that many emails arrive displaying no more than text.

Leaflets, however, have endless design options. You can send leaflets with images, text, photographs, attractive fonts and more, which can create a real impact on the recipient and help to generate more interest.

Why Not Use Them Both?

As you can see, leaflet distribution comes with a number of key benefits over email marketing. However, email marketing is still a very effective technique if done properly. There is no reason why you should not experiment with both of these at the same time, but try not to dismiss leaflets purely because they represent a more traditional type of marketing, because they can still have many benefits for your business.

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Can Online Businesses Make Use of Leaflet Distribution?

Online businesses often stick to online marketing techniques because they are convenient and cost-effective, but also because many never get around to considering the option of trying out more traditional marketing techniques such as leaflet distribution. But can leaflet distribution still be an effective strategy for businesses that operate online?

An Excellent Strategy for Local Businesses

Local businesses often experiment with techniques like local SEO, which is the practice of optimising a website for keywords relating to a physical location so that it appears in a prominent position in the search engines for relevant searches. However, SEO is becoming increasingly competitive, and although it is still effective, businesses should also be looking at other ways to market their websites.

Leaflets can be targeted at a specific town or city, or even a particular neighbourhood. This makes them the ideal way to target residents of a specific location, and it also has the benefit of allowing businesses to reach out to people without potential customers having to search for them.

By regularly sending out leaflets, businesses can increase brand awareness so that targets go straight to them next time they are looking for the products or services they offer rather than carrying out a general web search.

Use Leaflets to Direct People to Your Online Properties

Leaflet distribution can be used by businesses to highlight their websites and other web properties like social media accounts. We see this all the time with TV and billboard ads, and leaflets can be an even more effective way of increasing awareness. You could even consider including a QR code on the leaflet that your targets can scan to make visiting your website even easier.

Enjoy the Unique Factor

Many online businesses stick resolutely to online marketing tactics, but as a result they end up doing the same thing as all of the other businesses in their situation. Competition is fierce online, and experimenting with offline techniques like leaflet distribution can provide you with the perfect way to stand out from your competition.

Leaflets can also enable your customers to connect with your online business in another way. They can demonstrate that you are a real business and not just a website set up overnight. Leaflet marketing can therefore help to lend you more legitimacy.

A Marketing Strategy for Online & Offline Businesses

Leaflet marketing has been around for a long time, and it is not going anywhere. Although new online marketing techniques have become more popular over recent years, there is no reason why they cannot exist alongside traditional techniques, which can often provide many benefits that online marketing strategies cannot offer.

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On October 21st, 2013, posted in: Leaflet Distribution by jason

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