4 Lessons to Know About Brochure Distribution to Achieve More from Your Deliveries

Brochure distribution is a highly effective form of marketing when carried out properly. However, there are a few things that you should know about it if you want to get more out of your deliveries. Here are some of the most important.

Brochure distribution can be a very effective marketing technique if you go about it in the right way. However, some companies fail to get it right by making a few simple mistakes.

Here are some of the things to remember when you start your own brochure distribution campaign to get the most out of your deliveries and achieve the highest return on investment.

1. The Cover is the Most Important Part

The first thing to remember when starting your brochure distribution campaign is that you have to get the cover right. If you get this part wrong then the rest of the campaign will not be as successful.

First impressions count, and you have to make sure that your cover is clear in its message. It should contain a benefit for the reader to entice them not just to pick it up but to read it through.

If your cover does not appeal to the reader then they are less likely to read it, and therefore less likely to act on the information within.

2. Always Make Your Contact Details Clear

Too many companies make the mistake of hiding away the contact details and the call to action so that fewer people can find them with ease.

You want people to contact you or to take some other form of specific action when they read your brochure, and you should not make them work to find out how to do so.

3. Send it On Its Own

A brochure delivered on its own rather than with other marketing literature from other companies is more likely to get noticed.

This may cost more, but the extra expense could well be worth it if it ends up leading to more sales.

However, if you are unsure then why not test it? Send half of your brochures out alone and half with other marketing materials and see how they both perform.

4. Create a Quality Product

With a brochure, the idea is to create something that people will want to sit down and read rather than discarding straight away.

For that reason it makes sense to create something which is of a high quality, something that people will not mind having in their living rooms.

Make it glossy, full colour with attractive images and font, and you may find that more people read your brochure and then carry out the action you want them to.

Get More from Your Brochure Distribution

Distributing brochures directly to addresses can be a very effective way to win new customers, and that is why it is such a popular marketing strategy. However, just remember these few simple lessons and you should be able to get more from your brochure delivery campaigns in the future.

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On April 3rd, 2012, posted in: Brochure Distribution by jason

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3 Things to Remember with Your Brochure Distribution

If you are planning to carry out brochure distribution as part of your marketing then there are a few things to remember if you want it to be as successful as possible. Here are three of the most important to help you get more from this marketing technique.

Brochure distribution is an excellent way to market your business, and many companies still use this technique even though there are many other new online marketing techniques to choose from these days.

But if you are keen to take advantage of this technique, what should you remember to get the most out of it? Here are three of the most important things which you should take into account.

1. Make Sure the Cover Catches the Attention

The cover of your brochure is by far the most important aspect when it comes to getting results. The aim of your brochure is to get noticed and to get read, but this will not happen unless you take the design of the cover into account before you decide to go about your brochure distribution.

The design of the cover will be made up with text and images. You want to make sure that it has a headline which is very noticeable, and if possible try to make sure that it has some kind of benefit for the reader.

It could be promising them that if they read the brochure they will find an answer to a typical problem they may have. If they notice this as soon as they look at the cover then it will stand a much greater chance of being read.

The colours and the design are also hugely important. You do not want to cram everything in using smaller writing because people may not be able to see what is going on. Make sure it is clear, bold and eye catching and you should see better results from your campaign.

2. Send it Without Other Marketing Products

You may have the choice when delivering your brochures to include your brochure with marketing material from other companies or send it alone.

Although it is usually more expensive to send it alone, you may want to do so when you carry out a brochure distribution campaign because it will stand more chance of getting noticed and read.

3. Quality Counts

Brochures are not like leaflets, and people expect them to be better quality. Make sure your brochure is designed to feel and look good so that people are more likely to keep hold of it for longer.

With a leaflet, people may read it quickly and then throw it away. A brochure, however, is something which you want your customers to read slowly and carefully, and if you ensure that your brochure is of a high quality then it stands a much better chance of being read properly.

Make Your Brochure Distribution a Success

Brochure distribution can be an excellent way to market your company, but only if you go about it properly. The above three things should be taken into account when you plan your own brochure distribution campaign and you may find that you enjoy better results from your distributions.

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On March 19th, 2012, posted in: Brochure Distribution by jason

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